The One Club is the world's foremost non-profit organization for the recognition and promotion of excellence in advertising. Both Cossette Toronto’s “SickKids VS” work for SickKids Foundation and DAVID Live magazine programme featuring topical stories and big name studio guests. Nominations for The One Show NHS Patients Awards are now closed. Among this year’s jurors were Restaurant Brands International Global CMO Fernando Machado, Allstate CMO Elizabeth Brady, Verizon CMO Diego Scotti, and Frito-Lay CMO Rachel Ferdinando. I'm editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief marketing officers. For this category we will also consider nominees who’ve recently retired. We are inviting patients and their families from all over the UK to nominate people currently working in the NHS in all health professions who have gone the extra mile to look after them, or done something even more exceptional. The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. “And I think by sort of zeroing in that way you actually do create a broader appeal that has a halo effect for the brand and for the world.”, “As we link the brand voice and bring purpose forward, I think it has to link to commercial,” said Rankin Carroll, CMO of Mars Wrigley Confections. For both nights of The One Show 2019, 569 Pencils were awarded: 180 Gold, 178 Silver and 211 Bronze. • NOMINATIONS CLOSE: Midnight Thursday 5th April. In some categories (where specified) we are also accepting nominations from colleagues. “I was really touched by that. This year’s group of winners had more of a “human component” than in the past, said Marcel Marcondes, U.S. CMO for Anheuser-Busch. the most for any single campaign. If you're already a paid subscriber, please sign-in. Meanwhile, Microsoft’s “Changing The Game” won the Gold Lion while Ikea’s ThisAbles was awarded silver. Usually, The One Club would have the CMOs present their work to the jury before answering questions. All Rights Reserved, This is a BETA experience. “Fearless Girl” for State Street Global Advisors has 13 finalists spots. This category is open to doctors and consultants of all specialities including GPs and anaesthetists, paramedics, allied health professionals, healthcare scientists and pharmacists currently working for the NHS. © 2020 Forbes Media LLC. Microsoft Chief Brand Officer Kathleen Hall has been awarded the CMO Pencil by The One Show, which honors a brand marketer for a single idea over the past year. We are looking for those individuals whose care really stood out. Winners will be announced at the two One Show ceremonies, happening on May 9 and May 11 in New York during Creative Week held May 7-11, 2018. Miami’s “Google Home of the Whopper” for Burger King have 11 finalist spots. With Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc.   Forgot? Nominations for The One Show NHS Patients Awards are now closed. Thank you for taking part, please ensure you read through the category criteria above and questions on the form carefully before submitting your nomination. This is the category for the army of support staff who keep the NHS running but don’t always get noticed. Joey is nominated for a Soapy Award for his part on Days of Our Lives and Rachel is his date to the ceremony. and AlmapBBDO, São Paulo and DAVID Miami with 20 finalists each. Because of pandemic, the judging took a different format. And I think that is truly brave, but it yielded a much more authentic and impactful result.”. Previously, I was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. The jury—a panel of a dozen top CMOs—overwhelmingly picked Hall for Microsoft’s 2019 “Changing The Game” campaign, a Super Bowl ad created by McCann New York that highlighted young gamers with disabilities and Microsoft’s process of creating a controller that met their needs. Last year, several top finalists for the 2019 Innovation Cannes Lions were campaigns around helping people with disabilities. The One Show is the most prestigious advertising, design and digital marketing award show in the world. All available episodes (19 total) Next on. However, this year it all happened over Zoom, with around a dozen top CMOs hashing things out virtually. entries, BBDO New York is the single most nominated agency for the 45th annual One Show. Droga5 New York’s “The Truth is Hard to Find” campaign for The New York Times picked up 14 finalist nods, while McCann New York’s On iPlayer. “On their brand purpose, but beyond just business results they’re making some impact to humanity and society in a bigger way.”, I'm editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief marketing officers. This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 With 68 finalist Other finalists ranged from Burger King’s moldy Whopper campaign and Nike’s Air Max graffiti stores to HBO’s marketing for Game Of Thrones and Samsung’s “Back2Life” campaign that taught CPR to Chinese gamers. Joey doesn't win the award but takes someone else's award home. I also. Among the agency's entries, ten nods are for client Downtown Records “Live Looper” featuring the The complete It was so clear that those people felt like they were creators, and I think that’s part of what Google can do for people because of its far reach.”. “And that’s the evolution we’re leading through as CMOs is finding that linkage because when we bring that forward to the leadership table, I think we get a lot more traction.”. The 18 finalists were selected from a total of nearly 20,000 entries from 71 countries. The panel which will include a representative from the Patients Association, will then shortlist those nominations and select a winner in four of the categories. The One Show The One Show is the world's most prestigious award show in advertising, design and digital marketing. band Academic and eight for P&G's “The Talk" campaign. Reflecting on this year’s One Club finalists, Andrea Zahumensky, CMO of KFC U.S., said campaigns that “really flowed to the top were the ones that are making an impact beyond their brand.”, “And that’s what’s really inspiring,” she said. total entries. This category is open to nurses including district nurses and midwives currently working for the NHS. For details of The One Show NHS Patients Awards Terms and Conditions, please visit this link: The One Show NHS Patients Awards Terms and Conditions. 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Also considered for the Pencil was IKEA for its “ThisAbles” campaign, which showed how people with special needs use the Swedish company’s products, and Google for its use of artificial intelligence to help Canadians with Down syndrome. I'm a staff writer and editor covering marketing, advertising and technology. • SELECTION PROCESS: This isn’t about ranking people above each other; it’s about finding people who are representative of the range and amazing inspirational work that happens all across the NHS. “But grabbing people’s attention is not enough anymore. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. If they have cared for you or your family or you work with them please tell us about them so we can honour their contribution. Microsoft Chief Brand Officer Kathleen Hall has been awarded the CMO Pencil by The One Show, which honors a brand marketer for a single idea over the past year. The One Club produces four annual awards competitions: The One Show, One Show Design, One Show Entertainment and One Show Interactive. You’ve got to have creativity that adds value…If you add value to a certain group of people, you add value to their contribution.”, Frank Crowson, CMO of Best Buy, pointed out that “great work doesn’t have to be for everybody.”, “You saw that in a lot of the work, really picking something and standing for it,” he said. Microsoft's 2019 Super Bowl ad features gamers with disabilities and how they use the tech company's ... [+] adaptive controller. Ogilvy & Mather Chicago's “Kiwi Portraits Completed” campaign for SC Johnson garnered 16 finalist spots, You can nominate them if you are a patient or a colleague. Email me at mswant@forbes.com with news tips or other story ideas. If you are under 18 please ask a parent or guardian to make the nomination on your behalf. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. “Kiwi Portraits Completed” campaign. We are looking for exceptional individuals who have gone above and beyond their normal day-to-day duties to have a positive impact on patients’ care. The makeup of the panel will be announced at a later date. Other agency offices with 20 or more One Show finalist entries include Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, Winners will be announced at the two One Show ceremonies, happening on May 9 and May 11 in New York during Creative Week held May 7-11, 2018. We are looking for individuals who go beyond the call of duty to really make a difference. • AWARD CEREMONY: The winners of the first four categories will be revealed in a special edition of The One Show. We are looking to celebrate the work of someone special who has dedicated much of their working life to the NHS in whatever capacity, medical or non-medical and deserves wider recognition. We are looking for inspirational stories of outstanding treatment or care. The One Show NHS Patients Awards Terms and Conditions. Password   If they have treated you or a member of your family please tell us why you would like us to honour them. list of The One Show 2018 finalists by discipline, can be viewed here. Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries. As the NHS marks its 70th anniversary The One Show, together with the Patients Association, is saying ‘thank you’ to the brilliant people who keep it going day after day. You may opt-out by. According to Ferdinando, Microsoft stood out for being a company that “co-created with the community and with consumers and with the people they wanted to help,” she said. “If you go back to the founding purpose of a CMO, back to the Nineteen-teens, it’s the idea of creating a market and creating sub-segments of that market so you can sell a product to it,” said Chobani Chief Creative Officer Leland Maschmeyer. Campaigns focused on helping people with disabilities have become increasingly popular over the past couple of years—and have won a number of awards as a result. Entries must be received by midnight Thursday 5th April. Rachel convinces him to take it back because he can't be happy with an award he didn't win. Directed by Gary Halvorson. “It was really about inviting an un-empowered group of people feel empowered to help create that product,” Clorox CMO Stacey Grier said of Google’s work. “They handed over, in some ways, their brand to other people. Viewers will also be able to vote for the winner of the Unsung Hero Award during the show from a shortlist of three and the winner will be revealed at the end of the show. And while the global COVID-19 pandemic forced us to sideline our physical award ceremony this year, it couldn't stop the awards themselves or our incredibly dedicated jury. And while past years were more entertaining, he said this year was more about adding value. I also manage a number of Forbes lists including World's Most Valuable Brands, CMO Next, and 30 Under 30 (Marketing & Advertising). The One Show. “I think we are coming from a stage when everyone was scared about how to grab people’s attention given the segmentation of media and platforms,” he said. They might be porters, drivers, receptionists, lab workers, they may be NHS employees (or volunteers who give up their time for free). • AWARD CEREMONY: The winners of the first four categories will be revealed in a special edition of The One Show. 09/10/2020. Ogilvy & Mather, Chicago ranks as the second most nominated shop with 34 finalists, including 16 for SC Johnson A total of 19,445 pieces were entered this year from 73 countries. Microsoft wasn’t the only finalist that put people with special needs as the focus. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. As inclusivity plays an increasingly prominent role in marketing creativity, Microsoft’s work on its adaptive controller has won yet another honor. You can put forward individuals in as many categories as you like.